Sunday, November 24, 2013

International Marketing for Your Start-up

Start-Up Marketing Advantages of an International Event 


Grow your network

Such International events are an excellent way to grow your network personally and make new connections. In such events if you have a chance to get connected with even a few professionals then often they themselves are in a position to connect  you with potential clients. For example a professional from an event organizing product company that we met is already in connection with many International Pharma industry professionals who could be potential clients for S&N Consultancy.


Awareness of the market

There are many products that make businesses simple whereby a lot of day to day tasks can be managed easily without any hired help, making them also cost effective. This is especially relevant for startups given their limited resources and time. Global marketing events are an excellent source of such information.  It gives a good overview of the ease with which events can be organized.


Brand Promotion

You yourself get the chance to interact with the world and promote your brand. Personal interaction is one of the best ways to promote and what better chance than to meet so many International professionals all under one roof to do that!  



Interpersonal Advertising

This way you are directly reaching out to people and showing them what you are! We got to directly talk about our S&N Consultancy and the services we offer to those we met and we hope that they will remember us and spread the word.


Build your confidence

To be able to attend International events in the capacity which you really want other people to recognize you in is a major Confidence booster.  It was a matter of pride for us to be invited to this international event. That we are slowly gaining recognition in the business world is surely one of the best milestones at this stage for S&N Consultancy as a business with budding global aspirations. Being invited to an International event in one of the most beautiful venues with so much history behind it, in the heart of Brussels adds yet another dimension to our global growth.   


Janhavi Atre
Head, Sales and Marketing
SAM & NEEL Consultancy